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Apple (AAPL)

(Delayed Data from NSDQ)

$245.50 USD

245.50
163,670,467

+7.62 (3.20%)

Updated Sep 19, 2025 04:00 PM ET

After-Market: $245.66 +0.16 (0.07%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Boost Your Portfolio With These Top-Ranked ETFs

With the Fed's first 2025 rate cut and upgraded growth outlook, ETFs in tech, financials, industrials and health care could benefit from momentum.

Zacks Equity Research

The Zacks Analyst Blog Highlights Netflix, Amazon, Disney and Apple

Netflix shares surged 28% in 6 months, but rising costs, tougher competition from Amazon, Disney and Apple, and valuation risks cloud the outlook.

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3 Reasons to Avoid Netflix Stock Despite Its 28% Surge in 6 Months

NFLX stock surges 28% in 6 months but faces margin pressures, fierce competition from Disney+ and Amazon Prime, and trades at a premium P/E above 5x.

Zacks Equity Research

Here's How Much You'd Have If You Invested $1000 in Apple a Decade Ago

Why investing for the long run, especially if you buy certain popular stocks, could reap huge rewards.

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Buy, Hold, or Take Profits in Alphabet Stock Near All-Time Highs?

As the fourth company on the U.S. stock exchanges to hit a $3 trillion market cap, Alphabet stock hit another all-time high of $253 a share in Tuesday's trading session (post-split basis).

Aniruddha Ganguly headshot

Apple vs. HP: Which Stock Has an Edge as AI PC Sales Accelerate?

AAPL or HPQ, which PC maker has an edge right now, given the growing demand for AI-powered devices amid a challenging macroeconomic environment?

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MP Materials Races Ahead in U.S. Magnet Manufacturing: Can It Deliver?

MP ramps up U.S. mine-to-magnet production, inks Apple deal and advances rare earth capacity with DoD support.

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SoundHound vs. C3.ai: Which AI Stock Has More Upside Now?

Can SOUN's surging growth and raised outlook give it the edge over AI's revenue slump and execution struggles?

Sanghamitra Saha headshot

Pain or Gain Ahead of Apple? ETFs in Focus

Apple's non-enthusiastic iPhone 17 launch, AI delays and mounting pressure from Xiaomi leave investors weighing ETFs like FTEC, IYW, VGT, XLK and TOPT for any potential rally.

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Apple's TV+ Business Gets a Boost With 22 Emmy Wins: What's Ahead?

Apple TV+ shines with a record 22 Emmy wins and strong subscriber growth, boosting AAPL's Services revenue momentum.

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The Inevitable Slump: A Guide to Dealing with Drawdowns

Deep portfolio draw downs can be a harrowing experience for investors. However, if you follow the rules presented in this article, you will emerge from these challenging periods as a more disciplined and resilient investor.

Zacks Equity Research

DELL Gains Traction in AI PC Market: Can It Drive CSG Revenue?

Dell Technologies strengthens its AI PC leadership with new models, fueling CSG revenue growth amid competition from HP and Apple.

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ARM's 11% Rise in Three Months: Should You Buy, Hold, or Sell?

ARM lags peers despite recent gains, with China risks, earnings downgrades and steep valuation shaping its outlook.

Zacks Equity Research

Company News for Sep 11, 2025

Companies in The News Are: SNPS, AAPL, KMI, GME

Zacks Equity Research

Build-A-Bear and CaliberCos have been highlighted as Zacks Bull and Bear of the Day

Build-A-Bear earns Bull of the Day honors on strong earnings momentum, while CaliberCos struggles as the latest Bear pick.

Zacks Equity Research

The Zacks Analyst Blog Highlights Adobe, Microsoft, Alphabet and Apple

Adobe reports earnings today, but with AI competition heating up and shares lagging big tech peers like Microsoft, Alphabet, and Apple, should investors buy, sell, or hold?

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HOOD & OPEN: Two Companies Disrupting Their Industry

Capitalism, for all its imperfections, has proven to be an engine of innovation, prosperity, and disruption. As investors, our role is to identify these disruptors. Companies like Robinhood and OpenDoor challenge the status quo.

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Can Apple's Latest iPhones and iPhone Air Improve Competitive Prowess?

AAPL unveils iPhone 17 lineup and its thinnest iPhone Air yet, aiming to lift sales amid rising global smartphone competition.

Aniruddha Ganguly headshot

Buy, Sell or Hold Adobe Stock? Key Tips Ahead of Q3 Earnings

ADBE projects strong fiscal Q3 revenue and earnings growth, but stiff AI competition and weak stock performance weigh on prospects.

Madhurima Das headshot

Is MP Stock a Buy, Hold, or Sell After Its 146.3% Three-Month Rally?

MP surges 146% in three months on Apple deal, DoD partnership and strong Q2 output, signaling rare earth momentum.

Zacks Equity Research

The Zacks Analyst Blog Highlights Nebius, Microsoft, UnitedHealth, Apple and Oracle

Nebius, Microsoft, UnitedHealth, Apple, and Oracle drive market buzz as AI deals, Medicare gains, and cloud growth shake up stocks.

Zacks Equity Research

Company News for Sep 10, 2025

Companies in The News Are: JPM, CNM, AAPL, CASY

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Apple Falls After iPhone 17 Launch: What Lies Ahead for ETFs?

Apple's muted iPhone 17 launch weighs on shares, but ETFs like IYW, FTEC, TOPT, XLK and VGT offer diversified exposure.

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Oracle Misses in Q3, Gains +22% - Plus Jobs Revisions & More

While Oracle missed on Q3 revenues it grew +55% in Cloud Infrastructure year over year.

Zacks Equity Research

Apple (AAPL) Stock Drops Despite Market Gains: Important Facts to Note

The latest trading day saw Apple (AAPL) settling at $234.35, representing a -1.48% change from its previous close.