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Innovator Laddered Allocation Power Buffer ETF: (BUFF)

(Delayed Data from NYSE MKT (ex. AMEX)) As of Aug 1, 2025 03:44 PM ET

$47.26 USD

47.26
68,073

-0.36 (-0.76%)

Volume: 68,073

Zacks ETF Rank

This is our ETF rating system that serves as a timeliness indicator for ETFs over the next 6 months:

Zacks Rank Definition
1 Strong Buy
2 Buy
3 Hold
4 Sell
5 Strong Sell

See all the Top Ranked ETFs here - The complete list of all the top ranked ETFs

NA

After-Market: $47.29 +0.03 (0.06 %) 7:58 PM ET

Zacks News

Zacks Equity Research

Hormel (HRL) Misses on Q1 Earnings, Trims FY17 Guidance

Meat and food products company, Hormel Foods Corporation (HRL) reported weaker-than-expected results for first-quarter fiscal 2017 (ended Jan 31, 2017).

    Tirthankar Chakraborty headshot

    New Strong Buy Stocks for February 21st

    Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Tuesday

      Zacks Equity Research

      Newell Brands' Growth Efforts on Track: Should You Add?

      Newell Brands (NWL) seems to be progressing well buoyed by its Growth Game Plan, Project Renewal Program and solid earnings history.

        Zacks Equity Research

        Clorox (CLX) Stock Up 5.6% Since Q2 Earnings: Here's Why

        Shares of Clorox (CLX) jumped 5.6% since the company released robust second-quarter fiscal 2017 results.

          Tirthankar Chakraborty headshot

          New Strong Buy Stocks for February 10th

          Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Friday

            Zacks Equity Research

            Colgate (CL) Grapples with Multiple Headwinds: Time to Dump

            You must give a second thought if you are still holding Colgate (CL), as the stock has been losing sheen due to several headwinds.

              Zacks Equity Research

              Pilgrim's Pride (PPC) Misses on Q4 Earnings and Revenues

              Premium consumer goods company, Pilgrim's Pride Corporation (PPC) reported weak fourth-quarter 2016 (ended Dec 25, 2016) results.

                Zacks Equity Research

                Newell (NWL) Q4 Earnings In Line, Sales Lag; EPS View Up

                Newell Brands Inc. (NWL) came up with fourth-quarter 2016 results, wherein adjusted earnings per share were in line with expectations while sales lagged estimates.

                  Zacks Equity Research

                  Clorox (CLX) Amends FY17 View on Robust Q2 Earnings & Sales

                  The Clorox Company (CLX) released solid second-quarter fiscal 2017 results, wherein both top line and bottom line surpassed our estimate and grew year over year.

                    Zacks Equity Research

                    Rockwell Automation, Brinker International, Blue Buffalo Pet Products, East West Bancorp and Hologic highlighted as Zacks Bull and Bear of the Day

                    Rockwell Automation, Brinker International, Blue Buffalo Pet Products, East West Bancorp and Hologic highlighted as Zacks Bull and Bear of the Day

                      Zacks Equity Research

                      Top Ranked Momentum Stocks to Buy for January 30th

                      Here are four stocks with Zacks Rank #1 (Strong Buy) and strong momentum characteristics for investors to consider today, January 30th:

                        Zacks Equity Research

                        Spectrum Brands (SPB) Up on Q1 Earnings Beat; Sales Miss

                        Spectrum Brands (SPB) posted first-quarter fiscal 2017 results, wherein the top line was disappointing but the bottom line remained strong, leading shares of the company to jump 7.9%.

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                          4 Good Reasons to Focus on the USA: Global Week Ahead

                          In the Global Week Ahead, the bulk of any trader???s time should focus on the good ol' USA. Why do we think that? There are four old-fashioned reasons.

                            Zacks Equity Research

                            Colgate (CL) Q4 Earnings In Line, Revenues Lag; Stock Down

                            Colgate-Palmolive Co. (CL) posted in-line earnings in fourth-quarter 2016, maintaining its trend of beating and meeting estimates in alternate quarters for the sixth straight time.

                              Zacks Equity Research

                              Kimberly-Clark (KMB) Beats Q4 Earnings on Cost Savings

                              Consumer products giant Kimberly-Clark Corporation (KMB) posted better-than-expected results in the fourth-quarter 2016, wherein both earnings and revenues beat the Zacks Consensus Estimate.

                                Tirthankar Chakraborty headshot

                                New Strong Buy Stocks for January 24th

                                Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Tuesday

                                  Zacks Equity Research

                                  Clorox (CLX) in Troubled Waters: What's Hurting the Stock?

                                  Clorox (CLX), which had sort of settled in the green territory, has seen its shares slide recently.

                                    Zacks Equity Research

                                    Newell Back on Acquisition Spree, to Buy Sistema & Woodwick

                                    Newell Brands (NWL) is in the limelight once again.

                                      Zacks Equity Research

                                      Newell's (NWL) Strategic Growth on Track: Should You Add?

                                      Newell (NWL) has been doing well with its new Growth Game Plan, Project Renewal Program and solid earnings track record.

                                        Zacks Equity Research

                                        The Zacks Analyst Blog Highlights: Lancaster Colony, Hormel Foods, Blue Buffalo Pet Products, Tate & Lyle and Wolters Kluwer N.V.

                                        The Zacks Analyst Blog Highlights: Lancaster Colony, Hormel Foods, Blue Buffalo Pet Products, Tate & Lyle and Wolters Kluwer N.V.

                                          Zacks Equity Research

                                          Pilgrim's Pride (PPC) to Buy GNP Company, Boost Performance

                                          Pilgrim's Pride Corporation (PPC) recently inked a definitive agreement to acquire renowned branded chicken products provider in the Upper Midwest - GNP Company.

                                            Zacks Equity Research

                                            Cloud Peak Energy, Buckle, Blue Buffalo Pet Products, Edgewell Personnel Care and e.l.f. Beauty highlighted as Zacks Bull and Bear of the Day

                                            Cloud Peak Energy, Buckle, Blue Buffalo Pet Products, Edgewell Personnel Care and e.l.f. Beauty highlighted as Zacks Bull and Bear of the Day

                                              Zacks Equity Research

                                              New Strong Buy Stocks for July 28th

                                              Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List for Thursday

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                                                Negative Rates Point to Consumer Staples Stocks

                                                What happens to the risk ladder in asset-based investing with negative rates? It lights a fire under stable-growth, dividend-paying defensive stocks!